Passenger
NovaSport ZR™ Performance Tire
$289per tire
Ultra-high-performance tire for spirited street and track-day driving.
- Ultra-high-performance
- Asymmetric tread
- W-rated to 186 mph
High-Performance & Commercial Tires
Tires engineered for grip, range and relentless mileage
NovaTire Technologies builds premium tires for passenger, SUV, truck and commercial fleets — engineered with advanced compounds and reinforced constructions that deliver confidence in every condition.
Trusted worldwide
Built for operators who cannot afford downtime
Featured products
High-end systems in our lineup
Engineered, validated and supported by one accountable manufacturer.
Passenger
NovaTour AS™ All-Season Tire
$169per tire
Quiet, efficient all-season tire for everyday passenger vehicles.
- All-season compound
- 60k mi treadwear
- Low rolling resistance
Truck/SUV
NovaTrail AT™ All-Terrain Tire
$239per tire
Balanced all-terrain tire for SUVs and crossovers on and off road.
- All-terrain design
- 3-ply sidewall
- Mud & snow rated
Why Premium Tire Engineering
Engineered to a higher standard
01
Advanced compounds
Silica-rich blends cut rolling resistance for better EV range and fuel economy.
02
Reinforced constructions
3-ply sidewalls and high-tensile belts stand up to load and terrain.
03
All-season confidence
Engineered tread patterns evacuate water and bite through snow.
04
Retreadable casings
Commercial casings are built to be retreaded, lowering lifetime cost.
05
Rigorous validation
Every line is track, lab and real-world fleet tested before release.
06
Global distribution
Stocking partners across 50+ markets keep you moving.
Solutions
Industries we power
From critical infrastructure to everyday mobility, our products are specified where performance matters.
Passenger Vehicles
Comfortable, efficient tires for daily driving.
SUV & Crossover
Capable tires sized for modern crossovers.
Performance & Sports
Grip-focused tires for enthusiast driving.
Light Truck
Load-rated tires for work and play.
Commercial Fleet
Low-cost-per-mile tires for regional haul.
Off-Road
Durable tires for trails, mud and rock.
Winter Regions
Certified traction for snow and ice.
Motorsport
Track-day and competition construction.
Customer stories
What operators say
”
NovaFleet CT cut our cost per mile by a fifth and the casings retread cleanly. Exactly what our fleet needed.
”
The NovaSport ZR transformed the handling of our demo cars. Customers feel the difference immediately.
”
We run NovaTrail AT year-round — quiet on the highway, unstoppable on the lease roads.
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